Boston University School of Management

The Boston University School of Management was involved in a university-wide rebranding. The School needed to integrate the new standards into their current campaign strategy and business focus.

We conducted a visual audit of all School publications and collateral to determine the visual brand strategy. The magazine was then redesigned using these new standards in typography, color and visual style.

Emerge Design Group has assisted the School to implement new brand standards that are reflected in the design of the magazine as well as other admissions and development collateral. New editorial sections were also developed to keep the publication fresh and current.

Academic

Services Provided:

• School Branding Standards
• Alumni Magazine
• Alumni Communications
• Departmental Publications
• Donor Relations