Foodler.com

Start-up Foodler.com had an initial identity, but had no brand strategy going forward. Emerge Design Group was engaged to develop and implement a strategy before moving forward with urgent marcomm activities.

Emerge Design Group developed a cohesive brand and identity and created a distinctive tagline that expressed what “Foodler.com” is: “The click and easy way to order out.”

The brand messaging was then extended through all marketing and advertising, included brochures, direct mail and promotional “Foodler Bucks.” Web traffic increased in its urban demographic, especially among college campuses at night and office ordering during the day.

Internet

Services Provided:

  • Brand Strategy
  • Tagline Creation
  • Direct Mailing (B2B and B2C)
  • Consumer Incentive Program