MacGray Campus Solutions

MacGray wanted to reposition their stale academic division to give it more prominent place within their sales force. The goal was to cross-market existing product lines to academic institutions.

Emerge Design Group renamed the division Campus Solutions and created a new identity. Marketing collateral was then produced including overview brochure, fact sheets and print and online advertising.

Campus Solutions now integrates MacGray’s full line of products in it’s own subbrand targeted to the academic market. The branding enabled the sales force to cross-market products helping gain marketshare.

Business to Business

Services Provided:

  • Brand Strategy
  • Logo Creation
  • Overview Materials
  • Direct Mail
  • Print Advertising
  • Online Advertising
  • Website Landing Page