Massachusetts General Hospital

The MGH Development Office wanted to create more engaging and dynamic pieces for it’s Phillips Society donors.

Emerge Design Group redesigned the “newsletter” and repositioned the piece as a year-end donor report. The report features donor stories that help better connect with their audience.

The report was huge departure from previous pieces and a major success with donors. It was so well received that it is being extended to a quarterly update. Subsequent awareness campaigns have also been launched.

Development

Services Provided:

  • Donor Relations + Communications
  • Donor Awareness Campaign
  • Direct Mail (B2C)