New Year’s Needham

The non-profit Needham Arts Council decided to run a First Night style New Year’s Eve celebration in the Town of Needham. The event needed a complete branding and marketing package and was starting from ground zero.

Emerge Design Group created a unique brand for the New Year’s Needham celebration that would carry forward into future years. Annually only the button color and year would change, keeping all other marketing material in tact, significantly stretching their annual budget.

The brand was expressed through all marketing and advertising including posters, brochures, banners, event signage, admission buttons and website.
Downtown Needham was blanketed with NYN posters, banners and signage. Newspaper advertising and event brochures further informed residents of the celebration.

Special Events

Services Provided:

  • Brand + Marketing Strategy
  • Corporate Identity
  • Event Brochure
  • Print Advertising
  • Lightpost Banners
  • Admission Buttons