Best Practices

A specialized resource for entrepreneurs.

We help companies properly define and create their brands and implement critical go-to market strategies.

We understand growing a new business. The needs are great, the time is short, and it all has to be done right the first time.

We know what’s on your mind…

  • Sending the right message
  • Engaging the market
  • Filling pipeline quickly
  • Making the next benchmark
  • Securing additional funding

Emerge Design Group is the complete marketing resource for new ventures.

We have been putting strategy into practice for over 20 years. We know how to transform your idea into a brand, then take that brand to market. We offer sound advice, then roll up our sleeves and get the job done.

We can handle every task from strategic-level thinking through final design executions. We are comfortable at any step along the way. We can be your trusted advisor or your complete inhouse marketing department.

Clients enjoy the freedom of knowing that their marketing is in competent and capable hands. Once immersed into a company, we can streamline the creative process by applying the existing marketing knowledge base. This enables more accurate concepting with faster turnaround, saving our clients time and money.

We have developed several processes specifically to help new businesses identify and fulfill their marketing needs.


Our proprietary JumpSmart™ Assessment process allows us to take a quick and accurate snapshot of the current brand and marketing strategy. It produces an objective viewpoint that is used to build consensus which will then be used to define the brand, clarify the message, and determine the areas that need improvement. It is accompanied by the short- and long-term marketing recommendations that will be needed to successfully launch or evolve the venture.


We believe in “brand first” marketing. New ventures need a solid brand foundation to provide the proper platform to support their marketing initiatives. By helping businesses develop a deeper understanding of their brand, they can deliver their messages in a clear and unified voice.

Emerge Design Group’s BrandBasics™ is designed to provide clarity and build consensus across five key components:

  • Brand promise
  • Brand position
  • Brand message
  • Brand identifiers/signals

We audit and evaluate the current brand experience from all controlled output – brand identity and messaging, products/services, collateral, and uncontrolled input – journalism, social media sources. From these findings, we devise a complete and on-target brand strategy.

Strategy + Consulting

  • Market Strategy
  • Brand Strategy + Positioning
  • Brand Assessment
  • Marketing Plans
  • Project Management

Creative Execution

  • Naming
  • Brand Messaging
  • Brand Standard Development
  • Visual Identity
  • Brand Signaling
  • Marketing Communications
  • Launch Events
  • Advertising
    (Print, Web, Email)
  • Web Presence
  • PR/Social Media