Guiding Principles

Guiding Principles

The standards we work by everyday.

Clients engage us for our strategic thinking, first-hand experience, and cohesive implementation. We forge successful relationships that are built on cooperation, teamwork and honesty. Our goal is to become a trusted advisor and valued business partner.

We check all egos at the door. Our goal is to create a comfortable and relaxed working atmosphere that encourages the free passage of ideas among all parties.

We believe in a holistic creative approach not only to implementation, but in every element of a client’s marketing program—from strategy development to social media and beyond.

We believe it is in our clients best interest to be represented by truly original work. We will also only present work that meets the defined marketing objectives.

We require direct access to the decision makers, just as you will have open access to us. For the sake of clarity and expediency, we will not work through multiple approval layers that may impede progress or lead to miscommunications.

The principals are personally involved in the process with every client.

We bring objective views to the table. We work for clients who seek honest and objective input and value a straight-forward answers.

We treat our clients’ resources with care and respect. We will budget the proper time and financial resources to get the job done right, the first time. We will likewise not present substandard executions in order to save money.

We take deadlines seriously. Realistic schedules will be developed and maintained in order to accommodate timely work flow and approvals. Time is money, and we do our best to protect both.

We collaborate with industry-specific experts. Clients gain more value and confidence as our teams comprise of only senior-level professionals with experience within a specific category.

We will only work within our expertise. If the assignment extends beyond the capabilities of our firm and network of professionals, we will not take the work.

We view our services as an investment, not a commodity. We provide value-added services, insights and perspectives that new businesses need. We will only work with businesses that respect and value our efforts.

Strategy + Consulting

  • Market Strategy
  • Brand Strategy + Positioning
  • Brand Assessment
  • Marketing Plans
  • Project Management

Creative Execution

  • Naming
  • Brand Messaging
  • Brand Standard Development
  • Visual Identity
  • Brand Signaling
  • Marketing Communications
  • Launch Events
  • Advertising
    (Print, Web, Email)
  • Web Presence
  • PR/Social Media